The high heat load in nuclear fusion reactors constantly threatens the service safety of plasma materials. Developing new tungsten materials that can resist transient thermal shock is crucial for accelerating the application of fusion energy. This study breaks through the traditional commercial tungsten material preparation process of powder metallurgy billet and hot processing, and proposes an innovative process: first, chemical vapor deposition (CVD) technology is used to prepare billets, and then cross rolling is carried out, aiming to prepare tungsten materials with superior performance. We conducted comprehensive tests on the microstructure, thermal conductivity, mechanical properties, and electron beam thermal shock of new and traditional tungsten materials with different rolling deformation rates. The results indicate that tungsten with low rolling deformation rate has<100>∥ND texture and high thermal conductivity. At the same time, the proportion of small angle grain boundaries between the grains of the material is as high as 78.8%, which can achieve good comprehensive mechanical properties in the high temperature zone. Good thermal conductivity and mechanical properties result in a transient thermal shock cracking threshold of 0.44-0.55 GW/m₂^{, far exceeding traditional materials.}