The growth of well-aligned Au/TiO2 nanorods arrays by magnetron sputtering is presented for the first time. The feasibility of preparing Au/TiO2 nanorods was demonstrate via a dc reactive magnetron sputtering at room temperature and heat-treatment at 500 oC in air for 2 h. The heat treatment leads to the formation of Au/TiO2 nanorods with Au nanoparticles embedded in the TiO2 nanorods of anatase phase.These Au/TiO2 nanorods showed lower photoluminescence emission intensity and higher absorption and intensive response to the visible light, compared with traditional TiO2 nanofilms fabricated by similar method. The Au nanoparticles in the TiO2 nanorods suppress the charge recombination.